Mission, vision

and core values

 We add
​ your life

Our mission

High intensity strength training is the most important form of training for overall health and wellness. This includes resilience, vigor, cognitive function and mental focus. We add strength so you can get the most out of your life.

Our vision

Strength is one of the best predictors of survival and longevity. Strength improves almost every health outcome and is therefore paramount for general health and well-being at all ages. We want strength for all people.


Our core values

Personal attention

We give the attention required to guarantee success.

Realising potential

Everyone has countless possibilities, physical, mental and emotional. We help to realize this potential.

Learning is everything

Continuous learning and growth are the foundations of success.

We share success

We celebrate and learn from each other’s successes, growing our knowledge base and experience.