fit20: How this HIT program is

Unfortunately, the fitness industry has traditionally focussed on younger and more active gym-goers, overlooking 85% of the population that don’t want to go to a traditional gym, don’t like traditional gyms, or just don’t have the time available to fit this type of training into their schedule. Finally though, there is an effective alternative - fit20.

PS. Not only is fit20 a great training methodology, you will love the franchise studio economics. Read on to find out more.

A welcoming and non-intimidating environment
Did you know that a 2021 study found 83% of people agreed that traditional gyms can be an intimidating experience! At fit20 we understand that many people feel intimidated or uncomfortable in traditional gym settings, which is why we offer a welcoming and non-intimidating environment. Our studios are designed to be comfortable and inviting, with no more than two people training at a time, under personal attention and guidance from a fit20 certified trainer. No lycra is required. In fact, because our studios are air conditioned and because of the type of training we specialise in (more on that later), you can train in everyday clothes.

A minimum effective dose
In modern life we often feel short of time. Traditional gym routines can involve time-consuming and exhausting workouts, followed by showering and changing, multiple times a week. Many of us simply can’t find the time to devote to this type of training schedule, and our health can suffer as a result. By providing incredibly effective, scientifically proven ‘High Intensity Training’, fit20 provides an attractive alternative. By delivering a 'minimum effective dose' of exercise, our members see the strength and health gains, without sacrificing on their time.

Regular weekly training slot
Traditional gyms operate a ‘drop in’ or ‘book in’ service, whereas fit20 members work out during the same 20 minute time slot, at their allocated time each week. Along with the accountability to their personal trainer this routine provides more incentive to attend the training sessions, and in turn this produces greater results for fit20 studio members. And that’s a good thing because it improves member retention well above industry averages.

Member benefits
It has been proven that fit20 studio members increase muscle strength by between 30% and 50% in their first year of training. Strength is essential for maintaining mobility, balance, and independence as we age and strength training comes with the added benefits of helping to prevent and manage chronic conditions such as heart disease, arthritis, osteoporosis, and type 2 diabetes.

The fit20 program also offers important psychological benefits, including increased energy, improved mood, and a sense of accomplishment.

Studio owner benefits
We're proud to be filling a gap in the market by providing a valuable service to an underserved population, while revolutionising the Fitness Industry. As a studio owner, knowing that the work you do is having a positive impact on the health and wellbeing of others is incredibly rewarding.

The structure of the training sessions, and the business model being designed to operate with fit20 certified personal trainers delivering training sessions, means that studio owners are able to have a satisfying work life balance. Other benefits include:

Cost of entry
Compared to big box gyms fit20 studios have a much lower cost of entry. Franchise owners will need £20,000 cash investment, and with only £35K Average Investment, break-even is typically achieved during months 6 to 7 (at around 60 to 80 members).

Studio economics
A fit20 studio footprint requires only 70-80 sqm, so rent is minimal. As fit20 studios are air conditioned to 17°C and studio members are slow speed training they don’t sweat, and we have no need for showers or changing facilities, so operating costs are relatively low.

Support
The fit20 franchise provides unparalleled support to their franchise owners. This comes in the form of an increasingly known franchise brand and comprehensive marketing package, custom supporting software and processes, effective training, and community support.

Community
The core values of fit20 are Personal Attention, Realising Potential, Learning is Everything, and We Share Success. They are at the core of how the fit20 franchise organisation, and fit20 franchise owners, operate. You will find this to be a supportive and positive community.

In conclusion, fit20 is revolutionising the fitness industry by offering a unique, scientifically proven approach to training that meets the needs of the 85% of the population who are currently underserved by traditional gyms.

As a fit20 franchise owner, you can be part of a supportive and positive community that is committed to realising potential, learning, and sharing success. With low operating costs and unparalleled support, owning a fit20 studio can be a highly rewarding and profitable venture. So why not join us and help more people live healthier, happier lives through the power of high-intensity training?

As a leader in the personal training industry, fit20 offers a unique and innovative business model that is both profitable and fulfilling. If you are wondering about the fit20 training method, wonder no more, get booked in for a free trial and add strength into your life.