The 5 biggest challenges

Developing a brand and USP

Developing a brand that appeals to your chosen target audience is key to attracting members to your new studio. It is worth taking the time to develop a studio name, design and appearance, ethos, vision and mission. Getting clear on your Unique Selling Point (USP) will make the job of attracting members to your studio far easier.

Attracting new members

As is the case with any business, it is essential for a startup boutique fitness studio to attract and acquire new clients. With so many choices out there, it can be difficult to stand out and convince people to give your studio a try.

Having a well developed USP and brand, and focusing on the benefits your training methodology offers will be very helpful. Having a Marketing partner who understands your target market, their concerns and objections, is key. Being sure to produce marketing materials that are appealing in terms of their appearance and the message that they convey will increase your chances of success.

Making sure the marketing materials are placed where your target market is spending time will make your marketing more effective and save on your budget. Are your target market online or offline? What platforms are they using if they are online? What are they reading and can you appear there in an ad, advertorial, or as a guest article?

Be sure to include a clear call to action.

Member retention

Once you've attracted new clients, the next challenge is to keep them.

Customer retention is key to the success of the studio.

Create a sense of community and foster a supportive environment. Regular events, loyalty items, and progress tracking will keep members engaged and motivated, ensuring they continue their journey with enthusiasm.

Managing finances

Failing to manage your budget effectively can cause any business to run into difficulties. To overcome this challenge, it’s necessary to have a solid financial plan in place for your studio.

Create a budget and stick to it, and regularly review your financial statements to ensure you're on track.

Managing/Recruiting Staff

Finding and retaining the right team members is vital. It’s important to actively seek out individuals who align with your studio's values and culture. Keep your team motivated through team building activities and regular communication.

Staying organised

As a business owner, you wear multiple hats. From personal trainer to marketing manager, HR specialist, and sales representative, staying organised is crucial.

By addressing these challenges head-on and taking steps to constantly improve, utilising the resources and support available to you, you can navigate the path to success.

Considering a franchise is one way of removing many of the challenges that are faced when setting up a fitness studio. A lot of the work has already been done for you and you know that the methods are tried and tested.

At fit20, we are dedicated to assisting our franchise owners in overcoming obstacles and achieving their goals. With over 20,000 members globally we have a tried and tested formula. Our comprehensive marketing guide and hands-on support empower our franchise owners to create impactful campaigns that resonate with potential clients. We facilitate weekly video calls, where franchise owners come together to create accountability, share best practices, and stay on track.

Together we turn challenges into opportunities and build thriving fit20 studios that make a lasting impact on the lives of our members.

As a leader in the personal training industry, fit20 offers a unique and innovative business model that is both profitable and fulfilling. If you are wondering about the fit20 training method, wonder no more, get booked in for a free trial and add strength into your life.